The 2022 Range Rover has been unveiled by Land Rover as its fifth-generation version of the iconic SUV that will provide drivers and passengers alike with access to some opulent features. The vehicle will come in SE, HSE and Autobiography models as well as the limited First Edition that will be made through the first year of production. The SUV can be configured with a mild-hybrid 3.0L turbocharged I6, a twin-turbocharged 4.4L V8 or a plug-in hybrid model that will offer up to 62-miles of pure electric driving range that'll be available in 2023.
The 2022 Range Rover doesn't skimp on luxury finishes to maximize the experience for anyone who steps foot inside the vehicle and will be priced starting at $104,000.
What's Driving This Trend
- Luxury Suvs
- The market for feature-rich SUVs built with luxury finishes is growing and provides opportunities for businesses that can create more differentiated and desirable offerings.
- Electrification of Suvs
- The increasing demand for environmentally-friendly vehicles and electric SUVs presents opportunities for businesses that can create better-performing, longer-range, and more cost-effective electric SUV platforms.
- Personalized SUV Configurations
- Providing buyers with the ability to configure SUVs to their specific preferences, including hybrid or electric powertrains, will provide differentiating opportunities for businesses.
Who This Affects Most
- Automobile Manufacturing
- Automobile manufacturers can create market differentiation and gain a competitive edge by developing technology that enhances the performance and comfort of their luxury SUV offerings.
- Automotive Luxury Goods
- Businesses that specialize in automotive interior finishes, sound systems, and high-tech features can gain significant market share by partnering with automakers to improve the luxury experience of their SUV models.
- Electric Vehicle Manufacturing
- Companies that focus on the development and mass production of electric motors, battery management systems, and charging technology can gain significant market share by partnering with automakers to enable the electrification of luxury SUVs.
