This Floating Rainbow Features Six Cup Holders

 - Jun 15, 2017
References: urbanoutfitters & swiss-miss
This rainbow pool float from Urban Outfitters is the perfect way to celebrate the warm weather.

This 11 foot by five foot pool float can also serve as an impromptu volleyball net. With six cup holders perched charmingly on clouds, there is plenty of space for you and all your friends to stay hydrated. While this isn't the kind of flotation device you can rest on, the Instagram opportunities of this rainbow pool float make up for it.

Millennial and Gen Z consumers are sure to love this fun outdoor accessory. While there may not be a whole lot of utility for a product like this, the social value, opportunity for self expression, and ability to generate a good laugh with friends legitimizes a purchase like this for younger consumers.