This rainbow pool float from Urban Outfitters is the perfect way to celebrate the warm weather.
This 11 foot by five foot pool float can also serve as an impromptu volleyball net. With six cup holders perched charmingly on clouds, there is plenty of space for you and all your friends to stay hydrated. While this isn't the kind of flotation device you can rest on, the Instagram opportunities of this rainbow pool float make up for it.
Millennial and Gen Z consumers are sure to love this fun outdoor accessory. While there may not be a whole lot of utility for a product like this, the social value, opportunity for self expression, and ability to generate a good laugh with friends legitimizes a purchase like this for younger consumers.
What Makes This Trend Stand Out
- Rainbow Pool Floats
- Opportunity for social media-driven self expression and novelty outdoor accessories for Millennial and Gen Z consumers.
- Impromptu Volleyball Nets
- Opportunity to create multi-purpose outdoor products that can be used for both leisure and sports activities.
- Instagram Opportunities
- Opportunity to create visually appealing and shareable products that cater to the social media generation.
Sectors Adopting This
- Retail
- Retailers can tap into the demand for unique and visually appealing outdoor accessories.
- Recreation
- Opportunity for recreation and leisure companies to innovate and create new multi-purpose outdoor products.
- Social Media
- Opportunity for social media platforms to cater to the growing trend of sharing visually appealing content of unique outdoor accessories.
