Models 1 face Ruby Jean Wilson pulls off a series of rainbow makeup looks in S Magazine's latest beauty feature by Rui Faria. The image series spotlights statement cosmetics that are displayed in a technicolored palette of colors. Its standout looks range from layered body paint stripes that feature highlighter hues along with blended eye shadow looks that are paired with a violet brow.
Rui Faria's S Magazine feature is made possible with the help of creative director Barney Pickard and a beauty team that consists of hair stylist Cher Savery and makeup artist Kim Brown. Featuring fun rainbow makeup and a wardrobe that is handpicked by Orsolya Szabo, this editorial celebrates self-expression and rejects the subtle makeup theme of past fashion seasons. Though not intended for everyday wear, this photoshoot's makeup looks are unforgettable and fearless.
Why This Trend Is Growing
- Rainbow Makeup
- With its statement cosmetics and technicolored palette of colors, the trend of rainbow makeup provides an opportunity for disruptive innovation in the beauty industry.
- Self-expression
- The celebration of self-expression in this editorial opens up possibilities for disruptive innovation in the fashion and beauty industries, as consumers seek more personalized and unique products.
- Unforgettable Makeup
- The trend of creating unforgettable makeup looks offers opportunities for disruptive innovation in the cosmetics industry by pushing the boundaries of creativity and uniqueness.
Industries Being Reshaped
- Beauty Industry
- The beauty industry can embrace the trend of rainbow makeup to create new product lines, marketing campaigns, and experiential retail formats that cater to consumers' desire for bold and vibrant cosmetics.
- Fashion Industry
- The fashion industry can leverage the trend of self-expression to design and market clothing and accessories that empower individuals to showcase their unique personalities and styles.
- Cosmetics Industry
- The cosmetics industry can seize the opportunity of creating unforgettable makeup looks to develop innovative products, such as long-lasting and highly pigmented formulations, that cater to consumers' desire for head-turning and memorable beauty experiences.
