The Rag & Bone JEAN Fit Rooms is the latest online feature to come of the current denim label. Rag & Bone's interactive shopping techniques have been essential to its success. As the brands market is mostly young, it has deliberately tailored its campaigns to suit the needs of its tech savvy audience.
This online change room allows women to get a 360 degree view of Rag & Bone jeans. Short, concise videos follow models as they walk and even jump around in the pants, demonstrating how the cuts and fabric move with the women.
Rag & Bone co-founder David Neville places emphasis on the live effects of the clips, "Seeing girls in motion really helps illustrate the fit." The concept will improve the company's approaches to retail.