Perplexing Coat Racks

Outofstock Presents Rack Your Brain from Foundry at IMM Cologne

Outofstock is a Barcelona-based design company that has attracted talent from all over the world. At IMM Cologne 2010 Outofstock helped new furniture design company Foundry by presenting some of their work. Among their pieces was the Rack Your Brain coat rack.

The Rack Your Brain coat rack looks like a piece of wood hung on the wall. That is, until you realize that you can pull out pieces of the wood and hang your coat up on it. The design is clever, and you could certainly make guests rack their brains trying to figure out how to use it.

Interactive Furniture
Innovative furniture designs that encourage user interaction and engagement.
Functional Art
Blurring the line between art and functionality by incorporating practical elements into artistic designs.
Hidden Features
Designs that incorporate hidden or unexpected features to surprise and intrigue users.

Where This Applies

Furniture Design
Opportunity to create furniture pieces that go beyond traditional functionality and engage users in unique ways.
Interior Design
Designers can explore incorporating interactive and visually appealing furniture as focal points in their interior designs.
Home Decor
Opportunity to offer customers functional art pieces that add a touch of creativity and intrigue to their homes.
SCORE
3.8 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 43%
Activity 63%
Freshness 8%

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