Edible Droid Confections

This R2-D2 Birthday Cake Can Only Be Cut with a Lightsaber

Words can't even begin to describe how deliciously geeky this R2-D2 birthday cake is. This droid-inspired treat was created by the Lola May Cake Company Located in the village of Cheddar in Somerset, England.

According to the Lola May Cake Company, the R2-D2 birthday cake can feed between 30 and 40 people. The fact that it can feed an entire party and then some is great considering its $397 price tag. In addition to the R2-D2 cake, the shop has also baked Super Mario and Hello Kitty cakes. Being a geek is more socially acceptable now than ever before, and cakes are becoming more complex now than at any other point in time. Given this fad, it would appear that a new age of creative and nerdy cakes is upon us.

Geeky Cakes
The rise of geeky cakes indicates an opportunity for bakeries to specialize in creating custom cakes for niche markets.
Complex Confections
The increasing complexity of cakes opens doors for disruptive technology such as 3D printing and edible printing.
Creative Desserts
The trend towards creative desserts presents an opportunity for chefs to experiment with flavor combinations and unconventional ingredients.

Sectors Adopting This

Bakery
Bakeries can capitalize on the trend towards creative and geeky cakes by offering custom designs and niche flavors specifically targeted towards geeks and gamers.
Printing
As cakes become more complex, there is an opportunity for disruptive technology such as 3D printing and edible ink printing to be utilized for cake decoration and customization.
Food Service
Restaurants and cafes can incorporate creative and complex desserts into their menus to differentiate themselves and attract customers looking for unique dining experiences.
SCORE
0.9 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 3%
Activity 16%
Freshness 8%