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Decadent Desert Editorials

The QVEST Magazine 'Arizona Blue' Shoot is Sun-Drenched and Surreal

— March 14, 2012 — Fashion
There is a surreality to the QVEST Magazine 'Arizona Blue' editorial that has everything to do with the gorgeous gowns worn by the porcelain-skinned model in the middle of a scorching desert. As though straight out of a dream or a fantastical story, Ilva Heitmann's delicate disposition is left unharmed by the harsh sun while the shimmering and vibrant ensembles are simply accentuated by it.

The QVEST Magazine Arizona Blue editorial was shot by photographer Maria Karas. Appearing in the publication's spring and summer 2012 issue, the photo shoot was styled by Cannon. The 19-year-old German beauty is draped in stunning designs from fashion houses such as Alexander McQueen, Yves Saint Laurent and Jen Kao. Her striking red hair has been slicked back in a ponytail.
Trend Themes
1. Surreal Fashion Editorials - Surreal fashion editorials that depict fantastical or dream-like scenarios could present an opportunity for designers to create unique and captivating clothing lines.
2. Desert-inspired Fashion - The popularity of fashion editorials shot in desert settings could inspire fashion brands to incorporate desert-inspired designs or motifs into their clothing lines and marketing campaigns.
3. Porcelain Skin Beauty - Porcelain skin beauty, as seen in this editorial, could be a trend in the beauty industry, leading to innovative skincare products or makeup lines that cater to this aesthetic.
Industry Implications
1. Fashion - The surreal and desert-inspired fashion editorials could inspire designers and brands to create unique and visually stunning clothing lines and marketing campaigns.
2. Photography - The popularity of unique and visually stunning fashion editorials could present an opportunity for photographers to collaborate and experiment with fashion brands to create innovative photo shoots.
3. Beauty - The porcelain skin beauty trend seen in this editorial could inspire skincare and makeup brands to create products that cater to this aesthetic, leading to disruptive innovation in the beauty industry.
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