There is a reason why the common milk crate has become a staple in many budget households, not to mention style-minded ones as well, they are inexpensive, multipurpose and stackable; the Quirky Crates embody these qualities and more. As the modern version of the milk crate, the Quirky Crates not only boast a facelift, but also come with accessories including shelves, drawers, connectors, wheels, legs and more.
The Quirky Crates were conceived by Atlanta-based industrial designer Jenny Drinkard, who was most recently an industrial design student. The first United States product produced by Quirky, the overall mold comes from a toolmaker in New Jersey while the final production takes place in Vermont.
Launching on July 1, 2012, the Quirky Crates will be sold in Target stores.
Key Themes Behind This Trend
- Modern Milk Container Storage
- The trend of creating modern and versatile versions of traditional storage containers, such as milk crates, with added accessories sets opportunities for manufacturers to create and innovate
- Multipurpose Storage Solutions
- Multipurpose storage solutions are becoming more popular as consumers seek affordable and versatile products like milk crates with added features they can use in different ways
- Upcycling Traditional Products
- Upcycling traditional items like milk crates with modern design and functionality updates is a trend that indicates consumers' desire for versatile and eco-friendly products.
Where This Applies
- Home Storage and Organization
- Modern milk container storage solutions like the Quirky Crate create new opportunities for manufacturers in the home storage and organization industry.
- Tools and Accessories
- The added accessories such as shelves, drawers and connectors creates an opportunity for manufacturers in the tools and accessories market.
- Sustainable Manufacturing and Retail
- The upcycling trend of traditional storage containers can be a disruptive opportunity for manufacturers in sustainable manufacturing and retail.
