The new Quaker Oat So Simple flavors in the UK have been introduced by the brand to offer consumers a tasty way to fuel up in the morning in a delicious, convenient way that address their specific needs and preferences.
The new flavors includes Vanilla Bean & Blueberry as well as Almond Butter & Pomegranate, which are both heavily influenced by changing consumer taste preferences to offer them a more artisan-inspired cereal. Like the other flavors in the product lineup, the cereals can be prepared in just two minutes flat to be enjoyed before leaving the house or even at the office.
Senior Marketing Manager at PepsiCo Stephanie Okell spoke on the new Quaker Oat So Simple flavors saying, "Oats are a powerhouse of good nutrition and shoppers are always looking for new flavours to mix up their breakfast. Our trends research identified two flavours, Vanilla Bean & Blueberry and Almond Butter & Pomegranate, which have not been seen before within the cereal aisle. We know through research that shoppers felt excited by the flavours and indicated they would be likely to buy them – which is great news for retailers."
Consumer-Driven Cereal Flavors
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Convenience-Focused Gourmet Oatmeal Cups
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Probiotic Yogurt Bars
Minimal Ingredient Oat Cups