Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The Q-all Clothes Odor Kill Spray Campaign Makes Worshipping a Breeze

 - Mar 1, 2013
References: bbdo & ibelieveinadv
When a sports star or rock god throws an article of clothing to the crowd, not all people are big enough fans to put up with the stench lingering on it; the Q-all Clothes Odor Kill Spray ad campaign provides an easy solution. A person simply needs to attend a game or concert with a bottle in their bag just in case they are lucky enough to score some personal merchandise.

The Q-all Clothes Odor Kill Spray ad campaign was conceived and executed by BDO Proximity, an ad agency based in Thailand. The tag line, "Not everyone is a fan of his smell," is accompanied by images of two fans who clearly don't have any problems. It was art directed by Arayanan Markchoo and shot by Chubcheevit Studio.