Putnam & Putnam is an eponymous floral company belonging to happily married couple Darroch and Michael Putnam.
Since beginning their company, the duo have created arrangements for many highly esteemed publications and companies, including the holy grail of fashion, beauty and lifestyle: Vogue. The talented husband-florist team (Michael has a background in interior design, Darroch in photography) blur the line between flowers and fashion in a truly unprecedented way. In fact, they admit that they are often inspired by fashion when creating their breathtaking installations.
The duo favor a lush, romantic aesthetic, and they often play with color and textures. For fall, Putnam & Putnam recommend playing with luscious reds and chocolate hues, as well as grasses in purple and green.
Key Themes Behind This Trend
- Floral Fashion Fusion
- Opportunity for fashion and floral businesses to collaborate and create stunning floral-themed fashion designs.
- Lush Aesthetics
- Opportunity for interior design businesses to incorporate floral installations with a romantic and luscious aesthetic into their designs.
- Eclectic Color Combinations
- Opportunity for beauty and fashion businesses to experiment with unique and eye-catching color combinations in their products and designs.
Where This Applies
- Floral
- The floral industry has the opportunity to create more fashion-inspired floral designs and installations.
- Fashion
- The fashion industry can incorporate floral elements and designs to create a unique and romantic aesthetic.
- Interior Design
- The interior design industry can incorporate more floral installations into their designs to add a touch of romance and texture.
