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'Purr' by Soon Tong Takes on Catwoman Couture

 - Dec 20, 2009   Updated: Jul 4 2011
References: calibrepics & behance.net
'Purr' by Soon Tong (the shoot's full name is 'Purr... Who's Really at Leash?') takes a couture approach to Catwoman, turning those iconic triangular ears into avant-garde cone-shaped buns. We've featured a number of Soon Tong photo shoots, all of which have been styled by Ashburn Eng.

Check out more shots from 'Purr' by Soon Tong above, and keep clicking for more Soon Tong and Ashburn Eng photo shoots.

Implications - A simple and effective way for businesses to garner the attention of new consumers is by transforming a classic and well-known object into something glamorous and contemporary. In doing so, an iconic product can experience a new sense of popularity from which companies can benefit immensely.