Not too long ago, Justin Bieber's Purpose Tour apparel could only be picked up at his concerts and from pop-up shops that required fans to wait in long lines. In addition, the Canadian pop star released series of it with some of the world’s top streetwear boutiques and Barneys New York.
Even more recently, limited-edition Purpose Tour apparel was available from retailers like PacSun and Urban Outfitters, HYPEBEAST reports. In an effort to make the merchandise more accessible however, the pop star joined with multinational retail giant H&M. In addition to being much easier to get a hold of, the pieces offered from H&M are substantially more affordable. Those looking to show their fandom can purchase the Purpose Tour apparel in-store and online.
What Makes This Trend Stand Out
- Expanded Merchandise Partnerships
- The trend of artists partnering with retailers to expand the availability and affordability of their merchandise.
- Limited-edition Collaborations
- The trend of creating exclusive merchandise collaborations between artists and popular retail brands to attract fans and increase brand exposure.
- Affordable Celebrity Fashion
- The trend of celebrities collaborating with fast fashion brands to offer affordable fashion options to their fans.
Sectors Adopting This
- Fashion Retail
- The fashion retail industry can take advantage of expanded merchandise partnerships by collaborating with artists to offer unique and exclusive apparel collections.
- Music Industry
- The music industry can explore limited-edition collaborations as a way to generate additional revenue streams and create memorable merchandise for fans.
- Online Retail
- The online retail industry can tap into the trend of affordable celebrity fashion by partnering with celebrities to launch their own clothing lines or exclusive collaborations.
