Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Lush Cosmetics' Purple Bath Bomb Takes Inspiration from the Paranormal

 - Feb 24, 2017
References: uk.lush & seventeen
In the UK, Lush Cosmetics is working on a new purple bath bomb, which boasts a un unusual jellied form and an unforgettable name—the Ectoplasm Jelly Bomb.

True to its name, the bath bomb is made with carrageenan seaweed and grapefruit oil, which are some of the ingredients that dissolve in warm bath water to create bubbles that look slightly frothy and bath water that feels "a little goopy and extremely soft." Despite this, the jellied bath bomb seems to boast the same kind of dry texture as most other bath bombs from Lush on the outside, meaning that it must hit the water for the real transformation to jelly to begin.

Fans of Ghostbusters will recognize the word "ectoplasm" as the slimy residue that is produced by paranormal creatures.