Jellied Bath Bombs

Lush Cosmetics' Purple Bath Bomb Takes Inspiration from the Paranormal

In the UK, Lush Cosmetics is working on a new purple bath bomb, which boasts a un unusual jellied form and an unforgettable name—the Ectoplasm Jelly Bomb.

True to its name, the bath bomb is made with carrageenan seaweed and grapefruit oil, which are some of the ingredients that dissolve in warm bath water to create bubbles that look slightly frothy and bath water that feels "a little goopy and extremely soft." Despite this, the jellied bath bomb seems to boast the same kind of dry texture as most other bath bombs from Lush on the outside, meaning that it must hit the water for the real transformation to jelly to begin.

Fans of Ghostbusters will recognize the word "ectoplasm" as the slimy residue that is produced by paranormal creatures.

Jellied Bath Bombs
Creating bath bombs with a jellied texture, offering a unique bathing experience.
Paranormal-themed Bath Products
Designing bath products inspired by supernatural elements, appealing to fans of ghostly themes.
Innovative Bath Bomb Ingredients
Exploring new ingredients, such as carrageenan seaweed and grapefruit oil, to enhance the properties of bath bombs.

Industries Being Reshaped

Cosmetics
Developing new bath and body products to cater to the changing preferences of consumers.
Wellness
Introducing innovative products that offer a unique and relaxing bathing experience.
Entertainment
Collaborating with popular culture references to create exciting products for fans.
SCORE
3.5 out of 10
GENDER
10% Men90% Women
MARKETTop markets: Europe
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 52%
Activity 44%
Freshness 8%

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