'Purchase Black' Lets You Locate and Support Black-Owned Businesses
Rahul Kalvapalle — February 5, 2016 — Tech
References: itunes.apple & thesource
Purchase Black is a new smartphone app, founded by Brian Williams, that is designed to encourage users to make their purchases from black-owned businesses.
Customers can use the Purchase Black app not only to locate black-owned businesses, but to shop from them and to share their thoughts on products and offerings on their favorite social media sites. The integration of social media is intended to encourage rapidly growing exposure of black-owned businesses in the community. The app is essentially a spin-off of the Purchase Black website.
While the number of black-owned business in the USA has risen, it still represents a small proportion of total revenue generated by American businesses. Purchase Black is helping speed up the growth of black-owned businesses around the USA by making it easier than ever for people to locate businesses owned by black people.
Customers can use the Purchase Black app not only to locate black-owned businesses, but to shop from them and to share their thoughts on products and offerings on their favorite social media sites. The integration of social media is intended to encourage rapidly growing exposure of black-owned businesses in the community. The app is essentially a spin-off of the Purchase Black website.
While the number of black-owned business in the USA has risen, it still represents a small proportion of total revenue generated by American businesses. Purchase Black is helping speed up the growth of black-owned businesses around the USA by making it easier than ever for people to locate businesses owned by black people.
Trend Themes
1. Increased Support - The trend of supporting black-owned businesses is on the rise and apps like Purchase Black are making it easier for consumers to locate and support these businesses.
2. Social Media Integration - Apps like Purchase Black are integrating social media features to drive exposure and awareness for black-owned businesses, creating new opportunities for digital marketing and customer engagement.
3. Online Shopping Convenience - The convenience of shopping through apps like Purchase Black is transforming the way people engage with black-owned businesses, presenting opportunities for improved user experiences and simplified purchasing processes.
Industry Implications
1. E-commerce - Apps like Purchase Black are revolutionizing the e-commerce industry by providing dedicated platforms for black-owned businesses and changing consumer shopping behaviors and preferences.
2. Digital Marketing - The integration of social media in apps like Purchase Black offers disruptive innovation opportunities for digital marketers to promote black-owned businesses and drive targeted campaigns.
3. Community Empowerment - The emergence of apps like Purchase Black is empowering communities and fostering economic growth within the black-owned business sector, highlighting the potential for socially impactful entrepreneurship.
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