Purchase Black is a new smartphone app, founded by Brian Williams, that is designed to encourage users to make their purchases from black-owned businesses.
Customers can use the Purchase Black app not only to locate black-owned businesses, but to shop from them and to share their thoughts on products and offerings on their favorite social media sites. The integration of social media is intended to encourage rapidly growing exposure of black-owned businesses in the community. The app is essentially a spin-off of the Purchase Black website.
While the number of black-owned business in the USA has risen, it still represents a small proportion of total revenue generated by American businesses. Purchase Black is helping speed up the growth of black-owned businesses around the USA by making it easier than ever for people to locate businesses owned by black people.