The cutting-edge smart home fragrance company, Pura recently partnered with Floral Street to launch two of their signature fragrances, Sunshine Bloom and Wonderland Bloom. Powered by flowers and inspired by the city of London, these scents offer the perfect ambiance by customizing the at-home fragrance experience using their tech-enabled diffuser Pura device, controlled by your smartphone.
The new scents are simple to use. Simply scan the QR code, remove the cap, and insert the vial. This allows you to personalize the fragrance to a specific intensity or to follow a custom schedule.
Both fragrances, Sunshine Bloom and Wonderland Bloom, are available to purchase online as a one-time purchase for 18 USD or a subscription-based model for 12.60 USD.
Image Credit: Floral Street
Why This Trend Is Growing
- Customizable Fragrances
- The trend towards personalized fragrances creates an opportunity for companies to create unique scent experiences that appeal to individual preferences and lifestyles.
- Tech-enabled Diffusers
- The growing popularity of smart home devices opens up opportunities for companies to create innovative tech-enabled diffusers that allow for greater control and accessibility.
- Subscription-based Fragrance Models
- The shift towards subscription-based models for fragrances provides a new revenue stream for companies while increasing customer loyalty and retention through regular personalization of their scent experience.
Industries Being Reshaped
- Fragrance and Perfume
- Companies in the fragrance and perfume industry can incorporate technology to create personalized and customizable fragrances that appeal to individual preferences and lifestyles.
- Smart Home Technology
- Companies in the smart home technology industry can create innovative tech-enabled diffusers that allow for greater control and accessibility of fragrance experiences at home.
- Subscription Services
- Companies within the subscription service industry can seize the opportunity to offer personalized fragrances on a recurring basis, increasing customer loyalty and creating a new revenue stream.
