Trader Joe's Pumpkin Trees are More Adorable Than They are Spooky
Katherine Pendrill — October 4, 2019 — Art & Design
If you're looking for Halloween decorations that will make you smile instead of scream, look no further than Trader Joe's new Pumpkin Tree.
Despite the name, Trader Joe's new Pumpkin Tree does not actually feature mini pumpkins. In reality, the tiny orange fruit hanging off the branches are a type of eggplant. The plant is known as Solanum integrifolium, or the Chinese Scarlet Eggplant, though it is often called a pumpkin tree due to the eggplant's resemblance to the festive fall gourd. The fruit on the plant can last anywhere from two to four weeks, so it's actually perfect for any seasonal Halloween display. The stems are also pre-cut, so all you need to do is place the plant in a festive vase of water to keep it fresh.
Image Credit: @thespookyvegan.
Despite the name, Trader Joe's new Pumpkin Tree does not actually feature mini pumpkins. In reality, the tiny orange fruit hanging off the branches are a type of eggplant. The plant is known as Solanum integrifolium, or the Chinese Scarlet Eggplant, though it is often called a pumpkin tree due to the eggplant's resemblance to the festive fall gourd. The fruit on the plant can last anywhere from two to four weeks, so it's actually perfect for any seasonal Halloween display. The stems are also pre-cut, so all you need to do is place the plant in a festive vase of water to keep it fresh.
Image Credit: @thespookyvegan.
Trend Themes
1. Festive Halloween Decor - There is an opportunity to create new and unique Halloween decor items that focus on cuteness and charm rather than traditional spooky themes.
2. Unconventional Plant Uses - The use of eggplants in place of pumpkins as a decorative plant may inspire similar creative usage of plants in other industries.
3. Eco-friendly Decor - Using organic or biodegradable materials for trendy seasonal decorations can attract environmentally-conscious consumers.
Industry Implications
1. Home Decor - The home decor industry can capitalize on the trend of non-traditional fall decorations to create unique and eye-catching displays for their customers.
2. Gardening and Landscaping - The gardening and landscaping industry can explore new and creative ways to use plants in unconventional ways for decoration and aesthetics.
3. Sustainable Materials - Using sustainable and organic materials for seasonal decorations can attract consumers who value eco-friendliness and sustainability in products.
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