Ugly Drinks' Pumpkin Spice is a Limited-Edition Monthly Flavor
Laura McQuarrie — October 21, 2020 — Lifestyle
References: uglydrinks & bevindustry
Joining fun flavors like Sour Apple, Piña Colada and Marshmallow is a new limited-edition monthly spiced pumpkin flavored water from Ugly Drinks. The Pumpkin Spice seasonal flavored water is free from sugars, sweeteners and calories and it is said to be best enjoyed chilled.
This new flavored water from Ugly Drinks is branded as a basic beverage that appeals to pumpkin spice lovers. As the brand describes, Pumpkin Spice Ugly is personified as a character that is "obsessed with the same thing it’s been obsessed with for 10 years now: blue or pink Uggs with a chunky scarf, leggings, and maybe a puffer vest to really shake things up." The gluten-free, vegan-friendly drink offers a refreshing alternative to some of the more creamy pumpkin spice beverages that consumers are used to seeing in the fall.
Image Credit: Ugly Drinks
This new flavored water from Ugly Drinks is branded as a basic beverage that appeals to pumpkin spice lovers. As the brand describes, Pumpkin Spice Ugly is personified as a character that is "obsessed with the same thing it’s been obsessed with for 10 years now: blue or pink Uggs with a chunky scarf, leggings, and maybe a puffer vest to really shake things up." The gluten-free, vegan-friendly drink offers a refreshing alternative to some of the more creamy pumpkin spice beverages that consumers are used to seeing in the fall.
Image Credit: Ugly Drinks
Trend Themes
1. Flavored Water Trend - The popularity of flavored water continues to grow as consumers seek healthier beverage options without added sugars and sweeteners.
2. Limited-edition Monthly Flavor Trend - Brands are capitalizing on the excitement around limited-edition flavors to create buzz and anticipation among consumers.
3. Pumpkin Spice Obsession Trend - The enduring popularity of pumpkin spice flavors presents opportunities for brands to create unique and unexpected products that cater to consumer cravings.
Industry Implications
1. Beverage Industry - The beverage industry can explore new flavor combinations and capitalize on the flavored water trend by creating innovative and healthier options.
2. Food Industry - The food industry can tap into the limited-edition monthly flavor trend by introducing seasonal products that generate excitement and attract new customers.
3. Beauty and Fashion Industry - The beauty and fashion industry can collaborate with beverage brands to create co-branded merchandise and capitalize on the pumpkin spice obsession by appealing to consumers' love for seasonal trends.
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