This Pumpkin Carver Promotes Snickers Bars with 3D-Sculpted Jack-O-Lanterns
References: neillartstudios & mashable
Professional pumpkin carver Jon Neill created these spooky 3D jack-o-lanterns, which mimic the personality traits labeled on Snickers’ new ‘Hangry’ bars. These non-traditional jack-o-lanterns are less about carving and more about sculpting. Instead of gutting the pumpkin and cutting out a face, this artist shaves the skin and sculpts faces directly into the front.
The pumpkins are also being used to promote Snickers’ new Hangry bars, which are labeled with phrases or emotions that people feel when they are hungry. This series of pumpkins interprets the phrases: Drama Mama, Loopy and Feisty. Each massive vegetable features a gaping mouth, which is then filled with the appropriately labeled candy bar.
This talented pumpkin carver helped Snickers while simultaneously expressing his talent of pumpkin sculpting, which are both appropriate themes to emphasis during the spooky month of October.
The pumpkins are also being used to promote Snickers’ new Hangry bars, which are labeled with phrases or emotions that people feel when they are hungry. This series of pumpkins interprets the phrases: Drama Mama, Loopy and Feisty. Each massive vegetable features a gaping mouth, which is then filled with the appropriately labeled candy bar.
This talented pumpkin carver helped Snickers while simultaneously expressing his talent of pumpkin sculpting, which are both appropriate themes to emphasis during the spooky month of October.
Trend Themes
1. 3D Jack-o-lanterns - The use of 3D technology in creating pumpkin carvings could disrupt traditional pumpkin carving methods.
2. Emotion-labeled Snack Bars - Brands can disrupt the snack market by labeling products with emotions or colloquial phrases that resonate with consumers.
3. Personalized Product Promotion - Personalizing promotional materials such as jack-o-lanterns can increase engagement and interest in products and services.
Industry Implications
1. Food and Snack Manufacturing - Food and snack manufacturers can differentiate their products by using emotional labeling or unique packaging.
2. Seasonal Retail - Retailers selling seasonal products can increase interest and sales by incorporating personalized, 3D printed decorations in their displays.
3. Art and Design Services - Companies who offer art and design services can incorporate 3D printing technologies to offer clients unique design capabilities and create innovative products.
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