The Puig PK Primeblue shoes, the latest offering from the adidas' skateboard partnership, use upcycled plastic waste called Primeblue in their construction. Primeblue, the shoes' primary material, is partly made from Parley Ocean Plastic. The idea for the shoes stemmed from popular skater Lucas Puig's love of the ocean and desire to protect the vital eco-space.
The Puig PK Primeblue shoes are the perfect casual footwear for relaxing with a tailored, comfortable fit that gently cushions the feet. The rubberized outsole and AdiEVA midsole make for a smooth and supported walking experience. In terms of style, the green and off-white accents against the pristine white base color ensure the Puig PK Primeblue shoes elevate any outfit–from cozy casualwear to dressed-up ensembles. These shoes are the first step in adidas' campaign geared towards reducing plastic waste.
Image Credit: adidas
What Makes This Trend Stand Out
- Eco-friendly Fashion
- Opportunity for companies to develop sustainable and ethical clothing items like the Puig PK Primeblue shoes made of upcycled plastic.
- Upcycling
- The use of upcycled materials like the Parley Ocean Plastic in the creation of products presents an opportunity for sustainable innovation in many industries including fashion, automotive and furniture.
- Skateboarding-inspired Fashion
- Skateboarders' love of freedom and artistic expression, as evidenced by the Puig PK Primeblue shoes, has the potential to drive new fashion trends that stray from the mainstream.
Sectors Adopting This
- Fashion
- Fashion companies can explore upcycling as a way to reduce their environmental impact while still providing high-quality, durable, and trendy products like the Puig PK Primeblue shoes.
- Sustainability
- Companies in various industries that incorporate sustainable materials in their production process can positively impact the environment as well as their brand reputation, and appeal to environmentally conscious consumers.
- Sports Equipment
- Skateboarders' influence on the Puig PK Primeblue shoes highlights the potential for unique collaborations and design opportunities in the sports equipment industry, driven by athletes' preferences and needs.
