To help people get in the celebrating spirit of the holiday season this year, Danish butter brand Lurpak created a public Christmas tree made from 500 blocks of its own product packaging.
Since the season is a special time of year that wouldn't be quite the same without food and people to share it with, the 26-foot holiday tree is surrounded by a serving area with festive dishes to sample. On its UK tour, Lurpak is helping consumers get a taste for mince pies, roast hams, potatoes and chocolate yule logs, all of which are made with Lurpak product.
To further inspire consumers for the holidays, Lurpak is also giving away recipes and festive baking essentials. The festive butter-themed tree can currently be seen at Edinburgh's Castle Street, followed by its last stop on the tour at Covent Garden in London.
What Makes This Trend Stand Out
- Butter Packaging as Art
- Companies can leverage their product packaging as a means to create unique installations or art pieces that draw attention and promote their products.
- Brand-driven Experiential Marketing
- Creating immersive, interactive brand experiences can help companies increase brand awareness, engagement, and loyalty among consumers.
- Festive Food Sampling Events
- Hosting events that offer samples of festive foods can create opportunities for companies to showcase their products and promote them as part of the holiday season.
Sectors Adopting This
- Food Packaging Industry
- Food packaging companies can explore ways to innovate their products, for example, by creating eye-catching designs that can be repurposed for art installations, signage, or other creative uses.
- Food and Beverage Industry
- Food and beverage companies can use festive food sampling events and experiential marketing techniques to increase sales and build brand recognition during the holiday season and other special occasions.
- Event Planning Industry
- Event planners can partner with brands to create unique, engaging experiences that leverage a brand's products and values, delivering memorable experiences that build stronger connections with target audiences.
