Shadowed Monochromatic Editorials

Melinda Szepesi Channels 50 Shades in PS Magazine December 2013

PS Magazine's December 2013 issue channels the most socially acceptable, publicly-sanctioned erotic novel to date -- yes, I'm talking about E.L. Jame's BDSM-focused 50 Shades of Grey trilogy. Appropriately titled '50 Shades of Shadow,' it's hard not to notice the use of light (and the absence of it) in this spread.

Melinda Szepesi stars in the monochromatic editorial, lensed by Oleg Borisuk. Her blunt, black bob, reminiscent of Uma Thurman's character in Pulp Fiction, was styled by Kocka; meanwhile, make-up artist Karolina Arpa kept things simple on the cosmetic front, providing Szepsi with the "no makeup make-up look."

As for the clothing, Fashion Editor Hajnalka Bognar outfitted the model in a series of black and white looks, ranging from a sculptural LBD paired with stiletto booties to an all-white ensemble consisting of a trench coat, skin-tight leather leggings and sky-high suede heels.

Monochromatic Fashion
Opportunity for brands to create bold and striking monochromatic fashion collections.
Minimalistic Makeup
Potential for beauty companies to develop no-makeup makeup products.
Shadowed Photography
Possibility for photographers to explore creative lighting techniques and play with shadows in their work.

Sectors Adopting This

Fashion Industry
Fashion brands can use the monochromatic trend to create edgy and stylish clothing collections.
Beauty Industry
Opportunity for beauty companies to cater to the demand for minimalistic and natural-looking makeup.
Photography Industry
Photographers can experiment with shadowed and monochromatic photography styles to create visually captivating images.
SCORE
4.6 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 85%
Activity 45%
Freshness 8%