Pet owners know that no matter how dirty their beloved dog, cat or hamster is, they are going in for that slobbering embrace; the Protex Balance Antibacterial Hand Soap ad campaign promotes one way to ensure that dirt is not transferred anywhere else needlessly. Although this product can be used for a number of situations, the brand cleverly concentrates on cute animal imagery considering how much it has taken over the hearts of Internet browsers around the world.
Conceived and executed by Y&R Red Fuse, an ad agency based in Sao Paulo, Brazil, the Protex Balance Antibacterial Hand Soap ad campaign reads, "With invisible antibacterial barrier." It illustrates this point by depicting these pets hitting an invisible wall as they go in for the 'kill.'
Key Themes Behind This Trend
- Pet Hygiene Products
- There is an opportunity for businesses to create pet hygiene products that can help pet owners maintain cleanliness and health when interacting with their pets.
- Invisible Antibacterial Barrier
- Invisible antibacterial barriers can be a disruptive innovation opportunity not only in the pet hygiene industry but also in other industries, such as hospitals and schools.
- Cute Animal Imagery in Advertising
- Using cute animal imagery in advertising can be an effective way to capture the attention of pet owners and animal lovers in general, but can also be applied to other industries as well.
Where This Applies
- Pet Care Industry
- The pet care industry can benefit from developing and promoting pet hygiene products that are safe and effective for both pets and their owners.
- Personal Care Industry
- The personal care industry can incorporate the concept of an invisible antibacterial barrier in their products to cater to consumers who prioritize hygiene and safety.
- Advertising Industry
- The advertising industry can use cute animal imagery as a way to grab the attention of consumers in various industries and markets.
