Being Better Matters' Protein Wafer Bars Feature Whole Food Ingredients
Laura McQuarrie — March 7, 2019 — Lifestyle
References: beingbettermatters & nosh
Being Better Matters launched Go Better as a line of protein wafer bars that are decadently dressed with flavorful texture-rich toppings and are completely comprised of whole food ingredients. As the brand notes, the Go Better bars are made with "nut butter and whole ingredients you can see."
These indulgent yet healthy bars are free from dairy, artificial flavors, colors and GMO ingredients, offered in flavors like Coconut Crunch, Hazelnut Crunch, Almond Crunch and Honey Oats Crunch that are packed with fiber and protein from egg whites.
Unlike most granola or protein bars that provide a fairly consistent texture throughout, these protein wafer bars have whole nuts and almond butter that's wrapped in a light, crispy wafer that's dipped in chocolate and topped with the ingredients that form each unique flavor.
These indulgent yet healthy bars are free from dairy, artificial flavors, colors and GMO ingredients, offered in flavors like Coconut Crunch, Hazelnut Crunch, Almond Crunch and Honey Oats Crunch that are packed with fiber and protein from egg whites.
Unlike most granola or protein bars that provide a fairly consistent texture throughout, these protein wafer bars have whole nuts and almond butter that's wrapped in a light, crispy wafer that's dipped in chocolate and topped with the ingredients that form each unique flavor.
Trend Themes
1. Whole Food Ingredients - Disruptive innovation opportunity: Develop new products and brands that prioritize whole food ingredients to meet the demand for healthier snack options.
2. Texture-rich Toppings - Disruptive innovation opportunity: Create unique snack products with attention to texture by incorporating flavorful and crunchy toppings.
3. Dairy-free and Gmo-free - Disruptive innovation opportunity: Cater to the growing market of consumers looking for dairy-free and GMO-free snack options by developing new products that meet these dietary preferences.
Industry Implications
1. Snack Food Industry - Disruptive innovation opportunity: Explore new product offerings in the snack food industry that align with the trends of whole food ingredients, texture-rich toppings, and dairy-free and GMO-free options.
2. Health Food Industry - Disruptive innovation opportunity: Capitalize on the demand for healthier snack options by introducing new products in the health food industry that emphasize whole food ingredients and cater to dietary preferences such as dairy-free and GMO-free.
3. Protein Bar Industry - Disruptive innovation opportunity: Innovate within the protein bar industry by creating protein wafer bars with unique texture-rich toppings and whole food ingredients to differentiate from traditional protein bars.
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