In the spring of 2020, Superior Farms Pet Provisions will be launching new high-protein pet treats for dogs, including Beauty Stix and Beauty Springz, which contain up to 75% collagen. These wholesome pet treats are made with Corium, the bottom layer of beef skin, which is an affordable natural source of whole collagen and more digestible than rawhide. Beauty Stix are stick-straight dog treats and Beauty Springz has a twisted form to suit small paws.
While many consumers are familiar with the benefits of collagen and may even be regularly taking a collagen supplement for themselves, they may not realize the immense benefits that collagen has for a pet's joints, skin and coat as well.
Image Credit: Superior Farms Pet Provisions
Key Themes Behind This Trend
- High-protein Pet Treats
- The trend of high-protein pet treats is an opportunity for companies to provide nutritious and beneficial snacks for pets.
- Collagen-based Pet Treats
- The trend of collagen-based pet treats opens the door for innovative products that promote joint health, skin, and coat improvement in pets.
- Affordable Natural Ingredients
- The trend of using affordable natural ingredients like Corium in pet treats allows for cost-effective options that are more digestible than rawhide.
Where This Applies
- Pet Food and Treats
- The pet food and treats industry can benefit from developing high-protein and collagen-based treats to meet the growing demand for healthier options.
- Nutritional Supplements
- The nutritional supplements industry can explore creating collagen supplements specifically formulated for pets to cater to their joint, skin, and coat needs.
- Natural Ingredients Sourcing
- The natural ingredients sourcing industry can seize opportunities to supply affordable, natural ingredients like Corium for the production of pet treats.
