Mars Inc decided to take a plunge into the health and wellness industry by changing the formulation of some of its most classic candy bars to include more nutritious ingredients, in a campaign called 'Protein By Mars'.
The new changes, which are now sold in addition to the same bars in their classic form, were made to the brand's Snickers, Milky Way, Bounty and Mars bars. The new formulation contains approximately 18 to 19 grams of protein per bar, making it healthier than the bars in their original form. The Protein By Mars collection is currently available on Amazon, but only in the United Kingdom right now.
These new candy bars reveal Mars Inc's desire to accommodate consumers who are taking small steps to be mindful of what they eat.