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Transforming Toy Boxes

More Than Storage, the Prossima Fermata is an Engine for the Imagination

— September 10, 2012 — Life-Stages
Perhaps inspired by the fun that a kid can have with a simple laundry basket, the Prossima Fermata is a hybrid storage system and a toy. As an empty container, the thing is full of potential to an imaginative child, but this concept provides its young users with exciting accessories.

A small plastic propeller can be fixed to the front of the polypropylene bin to instantly turn the receptacle into a plane. The crate is large enough that a pair of tiny toddlers can fit into it at once and soar off to whatever fantasy world they collectively envision.

Translating to "Next Stop," the Prossima Fermata can also be adapted into a sailboat. And optimized for practicality, Simone Martin's design is stackable when empty and when full, and it can stash a great capacity of toys and things.
Trend Themes
1. Hybrid Storage - Creating storage systems that also double as toys provides a unique and innovative solution in the market.
2. Transformative Accessories - By providing exciting accessories that can be attached to storage containers, companies can enhance the imaginative play experience for children.
3. Stackable Design - Developing stackable storage containers allows for efficient use of space and organization.
Industry Implications
1. Toy Industry - The toy industry can explore the opportunity of creating storage options that are integrated with toys, offering a multi-functional product.
2. Home Organization - In the home organization industry, incorporating imaginative play into storage solutions can add value and appeal to consumers.
3. Product Design - Designers specializing in storage products can focus on developing innovative and versatile designs that cater to children's imagination.
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