Portable Heart Monitors

At CES 2016, Project Zero Blood Pressure Monitors Address Heart Health

Before CES 2016, Omron Healthcare's COO Ranndy Kellogg noted: "Our new Project Zero blood pressure monitors are medical devices," making the distinction clear between the wearables that help the average consumer manage their own wellness. In introducing the OMRON Connect App, the Project Zero Wrist Blood Pressure Monitor and the Project Zero Upper Arm Blood Pressure Monitor, Omron remarks that it's on a mission to go beyond just tracking numbers.

Moving beyond being a heart rate monitor, the new devices play a part in promoting better lifestyle habits. With the wrist monitor, users are able to get real-time blood pressure readings and get reminders to take medication. In the same way that the wristband does away with cuffs, tubes and hoses, the arm monitor provides a simple, portable way to track hypertension levels.

Project Zero Blood Pressure Monitors
The introduction of Project Zero Blood Pressure Monitors demonstrates a trend towards wearable medical devices that go beyond tracking numbers to promoting better lifestyle habits.
Real-time Blood Pressure Readings
The ability to get real-time blood pressure readings on portable heart monitors signifies a trend towards more accurate and immediate health monitoring.
Simplification of Heart Monitors
The development of wrist and arm monitors that eliminate cuffs, tubes, and hoses represents a trend towards more user-friendly and portable heart monitoring devices.

Where This Applies

Healthcare
The healthcare industry can benefit from the development of wearable medical devices that promote better lifestyle habits and provide real-time blood pressure readings for more accurate monitoring.
Wellness Technology
The wellness technology industry has the opportunity to capitalize on the trend towards simplified heart monitors by creating innovative devices that are user-friendly and portable.
Pharmaceuticals
The pharmaceutical industry can explore partnerships and opportunities in the space of portable heart monitors to integrate medication reminders and enhance patient adherence.
SCORE
3.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 46%
Activity 60%
Freshness 8%