The cold and flu season might soon be coming to an end, but that doesn't mean a person can't benefit from investing in Project Transfer by gravitytank, a design studio based in Chicago and San Francisco. It is a collection of gear that protects people from catching common diseases while in public spaces including transit systems.
The sniffling, sneezing and coughing would turn anyone off from commuting in such a manner, but Project Transfer by gravitytank gives people the protection they need to stomach the ride. It is made up of a scarf with a built-in antimicrobial layer acts like a secret face mask, a jacket with pop-out gloves and a backpack that ensures the wearer maintains his or her personal space. Each piece is as stylish as they are practical.
What's Driving This Trend
- Anti-microbial Gear
- Disruptive innovation opportunity: Develop new anti-microbial materials and technologies for personal protective gear.
- Public Transit Commuters
- Disruptive innovation opportunity: Design specialized products for the needs of public transit commuters, such as antimicrobial clothing and accessories.
- Protection in Public Spaces
- Disruptive innovation opportunity: Create innovative solutions to protect people from common diseases in various public spaces, beyond just transit systems.
Who This Affects Most
- Design Studio
- Disruptive innovation opportunity: Collaborate with design studios to develop fashionable and functional anti-microbial gear.
- Clothing and Apparel
- Disruptive innovation opportunity: Introduce a new line of antimicrobial clothing and accessories for public transit commuters.
- Health and Wellness
- Disruptive innovation opportunity: Develop innovative products and services to enhance public health and prevent the transmission of diseases in public spaces.
