This Project Runway Winner's New Line is Now in JC Penny Stores
Katherine Pendrill — September 6, 2016 — Fashion
References: jcpenney & refinery29
Project Runway winner Ashley Nell Tipton recently debuted her first collection at JC Penny stores across the US. As the first plus-sized contestant to win the fashion design competition, Tipton's new collection represents a step towards making plus-size clothing more widely accessible for women.
Tipton's new collection is called 'Ashley Nell Tipton for Boutique+' and it consists of 19 pieces that have been exclusively designed for plus-sized women. With sizes running up to 30W/5X, the new collection provides plus-size shoppers with an impressive range of fashion-forward options. The collection is also unique in that it eschews antiquated guidelines about plus-size dressing with stylish garments such as bodycon dresses, horizontal strips and ornate prints. As Tipton explains, "I wanted to create something that went against all the rules for plus-size [women], all the things that people tell us to stay away from."
Tipton's new collection is called 'Ashley Nell Tipton for Boutique+' and it consists of 19 pieces that have been exclusively designed for plus-sized women. With sizes running up to 30W/5X, the new collection provides plus-size shoppers with an impressive range of fashion-forward options. The collection is also unique in that it eschews antiquated guidelines about plus-size dressing with stylish garments such as bodycon dresses, horizontal strips and ornate prints. As Tipton explains, "I wanted to create something that went against all the rules for plus-size [women], all the things that people tell us to stay away from."
Trend Themes
1. Plus-size Fashion - Designing fashionable clothing options exclusively for plus-sized women creates opportunities to disrupt the fashion industry and cater to an underserved market.
2. Body Positivity - Promoting body positivity and challenging traditional beauty standards opens the door for disruptive innovation in the fashion industry, leading to inclusive and diverse clothing collections.
3. Breaking Stereotypes - Creating clothing lines that defy societal stereotypes and challenge established norms offers disruptive opportunities to redefine the fashion industry and cater to diverse customer needs.
Industry Implications
1. Fashion - The fashion industry can benefit from disruptive innovation by creating inclusive and fashionable clothing lines for plus-sized women, tapping into a lucrative and underserved market.
2. Retail - Retailers have the opportunity to embrace body positivity and cater to diverse customer needs by stocking and promoting fashion-forward plus-size clothing collections.
3. Media and Entertainment - Media and entertainment industries can contribute to breaking stereotypes and promoting body positivity by featuring diverse fashion designers and their inclusive clothing collections.
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