The Project North Customized Nike Air Sole Are Badass

 - Mar 24, 2010   Updated: Apr 1 2011
References: project-north & freshnessmag
The Project North customized Nike Air Sole are out and about and bringing the funk back into your life.

Designed by the Toronto-based design group, the extravagantly tooled leather pieces boarder on wearable art. With only limited units for sale, it is best to get your Project North customized Nike Air Sole while you still can.

Implications - There is definitely something innately appealing to consumers about products that are thoroughly customized, as it gives them an exclusive feel that sets them above their peers. Products that make the most of this fact have a lot to gain in the way of consumer demand, especially if they embrace a thoroughly intricate aesthetic approach in the process.