The Project 104 'My Body, My Shrine' collection finds the irony in the well-known adage, 'My body is my temple.' The lookbook follows it up with, 'but my temple likes getting trashed.' Comprised of four limited edition swimsuits, each one depicts a different kind of indulgence. Whether it is the Ice Cream Maiden with her love of Grey Goose and Skittles or the Cola Queen who boozes on Black Russians at Vegas pool parties, the beachwear is imaginatively sinful.
The British brand's debut collection, which was designed by Sarah Reader, the Project 104 'My Body, My Shrine' line embraces the busy feminine imagery with an equally vibrant still life photoshoot by photographer Nathan Smalls. It stars model Klaudia K, whose hair and makeup was done by Tania Courtney.