The LA-based men’s fashion apparel label Fear of God reveals progressive mens’ street style in its second collection, following the successful release of its debut collection. The second collection lookbook 'Brother’s Keeper' combines raw street aesthetics with grunge and layered styles.
The latest campaign spread images flaunt cigarette smoking and male models with shaved heads. The pictures give off an “I don’t give a care in the world” vibe, which complements the clothing line's badass garments. The Brother’s Keeper collection can be best described as skin head street hipster, with a hint of Irish influence, which is seen in the plaid kilts that are rocked over pants. The eclectic and progressive men’s clothing styled designed by Fear of God is infusing that 90s street grunge seen on the likes of Nirvana, but in a new progressive, minimalistic way.
The clothing company remains consistent in producing a sleeker version of the typical hipster street style, and glorifying the anti-thrift shop hipster.