The popular Baby Einstein series that was said to help babies get smarter, has proven to do the opposite. Everyone wants their little kid to be a genius, so it's no surprise thousands of parents went crazy for the DVDs, books, CDs and toys.
An article in Time Magazine said that these products could be a huge mistake in the learning development of children.
Implications - The idea of Baby Einstein was to have your child sit in front of a screen and watch the video series. A new study on the products by Frederick Zimmerman and Dr. Dimitri Christakis from the University of Washington has found that the videos "may actually delay language development in toddlers." They also found that the products have the "strongest detrimental effect on babies 8 to 16 months old."
Products That Back-Fire
More Stats +/-
Versatile Citrus Liqueurs
Top 100 Marketing Trends in November
Top 70 Modern Trends in November
Top 100 Drinking Trends in November
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
"Baby Einstein" Makes Infants Dumber
- By: BiancaAug 11, 2007 Updated: May 19 2011