BVD's clever product packaging designs for the Swedish retail giant Axfood focuses on the functionality of the product being packaged. Every kitchen utensil's package has the ingredient the item is most used for and the way the ingredient looks once the processing has occurred.
As artistically wonderful as it is, the packaging is in fact incredibly useful kitchen dummies (like myself) who actually do not know the use of different knives and cooking utensils.
The design concept itself is very simple and modern. It would definitely an eye-catching one between the shopping aisles.