BVD's clever product packaging designs for the Swedish retail giant Axfood focuses on the functionality of the product being packaged. Every kitchen utensil's package has the ingredient the item is most used for and the way the ingredient looks once the processing has occurred.
As artistically wonderful as it is, the packaging is in fact incredibly useful kitchen dummies (like myself) who actually do not know the use of different knives and cooking utensils.
The design concept itself is very simple and modern. It would definitely an eye-catching one between the shopping aisles.
Key Themes Behind This Trend
- Functional Packaging
- Opportunity for businesses to create product packaging that focuses on the functionality and use of the item inside.
- Minimalist Design
- Opportunity for businesses to embrace minimalist design principles in packaging to create visually appealing and modern products.
- Educational Packaging
- Opportunity to incorporate educational elements in packaging to provide helpful information and instructions to consumers.
Where This Applies
- Kitchen Utensils
- Opportunity for kitchen utensil manufacturers to adopt minimalist and educational packaging designs to better showcase their products and provide value to customers.
- Food Retail
- Opportunity for food retailers to implement functional and educational packaging for their products, highlighting the key ingredients and their uses.
- Graphic Design
- Opportunity for graphic designers to explore minimalist and visually appealing packaging designs that capture consumers' attention and enhance the product experience.
