'Birdie' Harnesses User Reviews and AI Technology
Michael Hemsworth — April 11, 2019 — Tech
The modern consumer is constantly on the hunt for advice and reviews before making a purchase, so the 'Birdie' product discovery platform has been created to help make the process easier for shoppers.
The platform works by providing reviews and content from trusted sources that can be used by shoppers to gain a better understanding of how a product might work for them and their needs. This is achieved using the power of artificial intelligence (AI) to curate information that is the most pertinent to the needs of the shopper from sources like Amazon, Quora, Wirecutter and even Reddit to provide more holistic insights.
The 'Birdie' product discovery platform speaks to the changing preferences of consumers today and the need for customized content to help them make their decision.
The platform works by providing reviews and content from trusted sources that can be used by shoppers to gain a better understanding of how a product might work for them and their needs. This is achieved using the power of artificial intelligence (AI) to curate information that is the most pertinent to the needs of the shopper from sources like Amazon, Quora, Wirecutter and even Reddit to provide more holistic insights.
The 'Birdie' product discovery platform speaks to the changing preferences of consumers today and the need for customized content to help them make their decision.
Trend Themes
1. Community-powered Product Discovery - Opportunity for businesses to create platforms that leverage user-generated content and AI technology to help consumers make informed purchasing decisions.
2. Ai-driven Curated Reviews - Opportunity for technology companies to develop AI algorithms that curate trustworthy reviews from various sources to provide users with more holistic insights.
3. Customized Content for Consumers - Opportunity for content creators and marketers to personalize content and recommendations based on individual consumer preferences and needs.
Industry Implications
1. E-commerce - Opportunity for online retailers to implement community-powered product discovery platforms to enhance the shopping experience and increase sales.
2. Technology - Opportunity for technology companies to innovate by developing advanced AI algorithms and tools for curating and analyzing user-generated content.
3. Marketing and Advertising - Opportunity for marketers and advertisers to leverage user-generated content and AI technology to deliver personalized and targeted marketing messages and recommendations to consumers.
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