Process & Content's introductory hat line for Fall 2009 is called 'Mementos & Pastimes,' and it's a fashionable blast to the past. From bowler hats outfitted with monocles to Stetson hats covered in bright buttons, there's headwear from every era.
Implications - The recent recession prompted consumers to find more affordable products at thrift and vintage stores. This caused a resurgence in retro fashions in the marketplace which consumers appreciate for their elements of antiquity and rarity. Companies can appeal to fashionable demographics by incorporating these qualities into their product designs.
We've seen a giant resurgence in formal hats like fedoras, bowlers and Stetsons. See Process & Content's 'Mementos & Pastimes' collection above, and check out some of my favorite millinery collections below.
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