Purifying Probiotic Cleansers

The TRUU 76 Probiotics Amino Purifying Cleanser Repairs & Protects

Consumers who want a healthy, well-balanced and resilient skin barrier are reaching for microbiome-focused skincare such as probiotic cleansers to support thriving skin. The TRUU 76 Probiotics Amino Purifying Cleanser is one such potent solution that's powered by 51% probiotics and 25% Japanese amino acid.

This gentle cleanser moisturizes, repairs and protects with each wash, all the while enhancing the skin's ability to absorb skincare products that are later applied. This highly concentrated moisturizing essence cleanser is refreshing and hydrating, and it has gone viral in the skincare community for good reason.

The skin-caring product to address roughness, fine lines, dullness and visible signs of aging is packaged in a luxe, anti-slip matte bottle so that daily cleansing is an effortless and pampering experience.

Microbiome-focused Skincare
There's an opportunity to develop more skincare products that support the microbiome and skin barrier.
Probiotic Cleansers
Developing more potent and highly concentrated probiotic cleansers can be a disruptive innovation opportunity.
Hydrating Cleansers
Creating more hydrating cleansers as a new trend in skincare for healthy and thriving skin.

Sectors Adopting This

Skincare
The skincare industry can innovate probiotic cleansers and other microbiome-focused products to address various skin concerns.
Beauty
Companies producing beauty products can create more potent probiotic cleansers and add them to their cosmetics lines.
Wellness
The wellness industry can integrate more microbiome-focused and probiotic products into their existing wellness products for holistic health.
SCORE
4.6 out of 10
GENDER
30% Men70% Women
MARKETTop markets: Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 53%
Activity 69%
Freshness 17%