A rising designer from London Priya Ahluwalia works in collaboration with Browns to create an exclusive collection through her own fashion label Ahluwalia Studio. The duo showcase themes that are true to both the brand's design language, nodding to her previous capsules.
There are strong influences that celebrate the designer's Indian-Nigerian heritage, as well as her experience nodding to London. These are practiced by exploring reusing unwanted clothing or deadstock fabrication. The collection features 10 pieces in total and it draws inspiration from the literature that is important to Ahluwalia. This includes 'The Black House' by Colin Jones and 'Al Fingers' Clarks in Jamaica.' Both of these literature pieces share the common reference of the Caribbean male identity.
Image Credit: Amber Pinkerton
Key Themes Behind This Trend
- Identity-referencing Fashion
- Opportunities for clothing lines and fashion companies to create clothing that reflects cultural identities and meaningful literature.
- Sustainable Fashion
- Opportunities for fashion brands to reduce waste by utilizing deadstock fabric and repurposing unwanted clothing.
- Collaborative Collections
- Opportunities for emerging designers to partner with established brands to gain exposure and showcase their unique design language.
Where This Applies
- Fashion
- The fashion industry can incorporate elements of cultural identity and sustainability into their designs to appeal to consumers.
- Literature
- Authors and publishers can partner with fashion brands to create collections inspired by their works.
- Retail
- Retailers can collaborate with emerging designers to create exclusive collections that attract customers seeking unique garments.
