High-tech holograms and traditional print magazine ads may seem like ideas that are on opposite ends of the innovation spectrum, but the Zoo Frankfurt's 'Holoquarium' blends them seamlessly.
A full-page Holoquarium ad is made up of three main elements: a small instruction panel, plus a QR code and a folding plastic sheet that brings the holograms to life. After scanning the QR code on their phone, a user can place the folded plastic piece on top of their smartphone to have brilliant sea creatures come to life before their eyes on a small scale.
This is just one of many emerging print advertisements that are including elements that go beyond the constraints of a physical page in order to engage readers.
What Makes This Trend Stand Out
- High-tech Holograms
- Disruptive innovation opportunity: Exploring new ways to blend high-tech holograms with traditional print advertising.
- Interactive Print Ads
- Disruptive innovation opportunity: Creating interactive print ads that incorporate digital elements to enhance engagement.
- Augmented Reality Marketing
- Disruptive innovation opportunity: Leveraging augmented reality technology to create immersive advertising experiences.
Sectors Adopting This
- Advertising
- Disruptive innovation opportunity: Integrating holographic, interactive, and augmented reality elements into traditional advertising campaigns.
- Printing and Publishing
- Disruptive innovation opportunity: Developing new printing techniques and technologies to accommodate the integration of holographic and interactive elements in print publications.
- Technology
- Disruptive innovation opportunity: Advancing holographic and augmented reality technologies to create innovative marketing solutions.
