Princess Stardust speaks to nostalgic adults by asking them to choose their superpower when it comes to selecting their CBD products. The cosmic branding turns the task of choosing products into an adventure and consumers will enjoy finding what fits their needs, whether they are looking for a solution for sleep, relaxation or energy.
The range of CBD products are playful, bite-sized and imaginative, as Sleep is described as a product for "stand-up paddling to moon river." Princess Stardust focuses on lab-tested ingredients, transparency and sharing the benefits of safe, reliable and natural solutions in an easy-to-use way. The superhero-inspired branding invites adult consumers into a magical world and experiences that support better overall balance.