With the movie appearing in theaters this coming May, a producer at MTV has created the Prince of Persia Trailer LEGO Reenactment to feed the hype.
This stop-action preview is nothing less of creative as each LEGO character is portrays characters in the actual trailer -- down to their varied hairstyles and bushy eyebrows.
Check out the full length Prince of Persia Trailer LEGO reenactment in the link provided.
Implications - In the last few years, there has been a marked increase in the number of animated and videogame properties released by Hollywood. A company seeking to capitalize on this renewed interest in cartoonish products would be wise to collaborate with or create their own animated property. This connects their brand with a playful fun image, embedding the idea of fun and the brand in the minds of consumers.
Why This Trend Is Growing
- Animation-inspired Marketing
- Companies can leverage the popularity of animated and videogame properties to collaborate with or create their own animated content, creating a playful and fun image for their brand.
- Stop-action Advertising
- Incorporating stop-action techniques like the Prince of Persia Trailer LEGO Reenactment can capture attention and engage audiences in a unique and creative way.
- Reenactment Virality
- Creating reenactments of popular trailers or movies using LEGO or similar mediums can generate viral interest and buzz, providing an opportunity for increased brand exposure and recognition.
Industries Being Reshaped
- Advertising
- The advertising industry can explore incorporating stop-action techniques and animation-inspired marketing to create memorable and engaging campaigns.
- Film and Entertainment
- The film and entertainment industry can leverage the popularity of reenactments and animation to create additional promotional content and generate buzz for their movies and TV shows.
- Toy and Game Manufacturing
- Toy and game manufacturers can collaborate with movie studios to create licensed LEGO sets and merchandise related to popular movies, creating cross-promotional opportunities.
