With the movie appearing in theaters this coming May, a producer at MTV has created the Prince of Persia Trailer LEGO Reenactment to feed the hype.
This stop-action preview is nothing less of creative as each LEGO character is portrays characters in the actual trailer -- down to their varied hairstyles and bushy eyebrows.
Check out the full length Prince of Persia Trailer LEGO reenactment in the link provided.
Implications - In the last few years, there has been a marked increase in the number of animated and videogame properties released by Hollywood. A company seeking to capitalize on this renewed interest in cartoonish products would be wise to collaborate with or create their own animated property. This connects their brand with a playful fun image, embedding the idea of fun and the brand in the minds of consumers.