PrimaLoft Bio Creates a Biodegradable Performance Material
References: norrona & highsnobiety
PrimaLoft Bio works in collaboration with a series of technical clothing labels to introduce the world's inaugural biodegradable recycled performance fabric material. The label works in collaboration with Norrøna, Houdini, L.L. Bean, Vaude, and Helly Hansen. The eco-friendly textile is set to launch officially in Fall of 2020. The special fabric material is specially developed using textiles by PrimaLoft Bio, ensuring the same amount of resilience and insulation as the rest of its offerings.
The idea stemmed from 2014 when one of the label's product managers questioned if ocean microplastic can be incorporated into its jackets. Tests began and it found that microbes gathered from the ocean and landfills quickly become biodegradable when it is exposed to natural components. A technical apparel item will simply turn into a mix of biomass, water, methane, and carbon dioxide within 15 months. Typically, synthetic materials would take up to 200 years to reach decomposition, if it can at all.
The idea stemmed from 2014 when one of the label's product managers questioned if ocean microplastic can be incorporated into its jackets. Tests began and it found that microbes gathered from the ocean and landfills quickly become biodegradable when it is exposed to natural components. A technical apparel item will simply turn into a mix of biomass, water, methane, and carbon dioxide within 15 months. Typically, synthetic materials would take up to 200 years to reach decomposition, if it can at all.
Trend Themes
1. Biodegradable Technical Apparel - The development of biodegradable technical apparel materials shows potential for the fashion industry to become more environmentally conscious.
2. Recycled Performance Fabric - Creating performance fabrics using recycled materials opens up opportunities for sustainable product innovation in the sports and outdoor industries.
3. Incorporating Ocean Microbes - Exploring the use of ocean microbes in product development could result in new breakthroughs for biodegradable materials across different industries.
Industry Implications
1. Fashion - The fashion industry can benefit from incorporating biodegradable and recycled materials to support sustainability efforts.
2. Sports and Outdoor - Sustainable product innovation can be achieved through incorporating biodegradable technical fabrics made from recycled materials in the sports and outdoor industries.
3. Environmental Services - Businesses specializing in environmental services can explore opportunities in developing and promoting bio-based materials that support environmentally conscious efforts across different industries.
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