The team at Primal Pet Foods believes that a wholesome diet does not have to come straight from a can -- emphasizing the idea of fresh food for dogs and cats. Matt Koss is the brainchild behind the label and he was originally inspired by his dog Luna, who displayed early significations of renal failure. Koss was advised to switch Luna to a diet based on raw food and bones, mimicking how animals would eat in the wild. This led to a happy and healthy Luna and Koss started Primal Pet Foods to elevate the health of pets everywhere through a nutritious and appropriate diet.
Raw food is used because pets absorb the nutrients better that way which leads to better digestion. It consists of muscle meats, meaty bones, organs, raw fruits, and vegetables. The ingredients are edible-grade including organic fruits, non-synthetic vitamins, and minerals. All the poultry, meat, and game are responsibly sourced from Australia, New Zealand, America, and Europe, focusing on those that are antibiotics-free, steroid-free, preservative-free, and that there are no added hormones.