The team at Primal Pet Foods believes that a wholesome diet does not have to come straight from a can -- emphasizing the idea of fresh food for dogs and cats. Matt Koss is the brainchild behind the label and he was originally inspired by his dog Luna, who displayed early significations of renal failure. Koss was advised to switch Luna to a diet based on raw food and bones, mimicking how animals would eat in the wild. This led to a happy and healthy Luna and Koss started Primal Pet Foods to elevate the health of pets everywhere through a nutritious and appropriate diet.
Raw food is used because pets absorb the nutrients better that way which leads to better digestion. It consists of muscle meats, meaty bones, organs, raw fruits, and vegetables. The ingredients are edible-grade including organic fruits, non-synthetic vitamins, and minerals. All the poultry, meat, and game are responsibly sourced from Australia, New Zealand, America, and Europe, focusing on those that are antibiotics-free, steroid-free, preservative-free, and that there are no added hormones.
Why This Trend Is Growing
- Fresh Pet Foods
- Disruptive innovation opportunity: Develop innovative methods for delivering fresh, nutrient-rich pet food options to meet the growing demand for healthier pet diets.
- Raw Food Diet
- Disruptive innovation opportunity: Create new technologies and products that make it easier for pet owners to incorporate raw foods into their pet's diet, promoting better digestion and overall wellness.
- Wholesome Ingredients
- Disruptive innovation opportunity: Explore sustainable sourcing and production methods to provide pet food with organic, non-synthetic ingredients that are free from antibiotics, steroids, preservatives, and added hormones.
Industries Being Reshaped
- Pet Food Manufacturing
- Disruptive innovation opportunity: Invest in research and development to improve manufacturing processes and explore new ingredient sources for producing fresh and nutritious pet foods.
- Pet Health and Wellness
- Disruptive innovation opportunity: Develop innovative products and services that support the health and wellness of pets, including personalized dietary plans and supplements based on raw food principles.
- Sustainable Agriculture
- Disruptive innovation opportunity: Collaborate with sustainable agriculture practices to ensure a responsible and ethical supply chain for sourcing organic and high-quality pet food ingredients.
