Urban explorers and ambling metropolis lovers looking for a more efficient way to traverse cities can use the Pretty Streets app to find the most beautiful walking routes that their city has to offer. The app uses a combination of crowdsourcing and mapping technology to give its users walking routes that don't necessarily take the fastest route, but take the most beautiful one.
Currently available in 68 cities across Europe and North America, the Pretty Streets app is a boon for travelers who don't want to walk along ugly side streets simply because their route-making application included it in the quickest line from A to B. But the prettiness isn't based on an algorithm, so, even for native inhabitants, Pretty Streets' community contributions give the potential for new discoveries.
What's Driving This Trend
- Crowdsourced Walking Routes
- Opportunity for businesses to create platforms that crowdsource and curate beautiful walking routes in cities.
- Beauty-based Navigation
- Potential for apps and technology that prioritize aesthetics and scenic routes for navigation purposes.
- Alternative Transportation Apps
- Market for apps that offer alternative and more visually appealing walking routes compared to traditional navigation apps.
Who This Affects Most
- Travel and Tourism
- Businesses can capitalize on the growing interest in unique walking itineraries to attract tourists and travelers.
- Mobile App Development
- Opportunity for app developers to create innovative navigation apps that prioritize beauty and aesthetics.
- Mapping and Navigation
- Companies in the mapping and navigation industry can integrate crowd-sourced data and beauty-based navigation features into their existing platforms.
