Vlisco's Exhibit at Museum Helmond Celebrates 170 Years of the Brand
Jana Pijak — July 5, 2017 — Art & Design
Vlisco is a premium textile brand known for its elegant and eye-catching creations. The 170-year-old company's most memorable works were recently on display at an exhibit celebrating its history and vibrant future.
Located in the southern Netherlands, Museum Helmond was the site of the exhibit which took visitors on a historic tour of Vlisco's evolution, while spotlighting the brand's most famed fabric prints. The immersive exhibit paired floor-to-ceiling fabric sculptures with fashion design offerings, along with framed wall art that tied each vignette together.
Additionally, the presentation spotlighted the work of five African designers who worked with Vlisco fabrics to create signature art for the event. Alongside the five artists, African artisan and fabric seller Nana Benz was also honored in a film installation within the exhibit.
Located in the southern Netherlands, Museum Helmond was the site of the exhibit which took visitors on a historic tour of Vlisco's evolution, while spotlighting the brand's most famed fabric prints. The immersive exhibit paired floor-to-ceiling fabric sculptures with fashion design offerings, along with framed wall art that tied each vignette together.
Additionally, the presentation spotlighted the work of five African designers who worked with Vlisco fabrics to create signature art for the event. Alongside the five artists, African artisan and fabric seller Nana Benz was also honored in a film installation within the exhibit.
Trend Themes
1. Premium Textile Exhibits - Opportunity for textile brands to create immersive exhibits showcasing their history and future creations.
2. Fashion Design Collaborations - Collaborating with artists and designers to create unique signature art using textile fabrics for exhibitions.
3. Honoring Artisan Contributions - Recognizing and celebrating the contributions of artisans and fabric sellers through dedicated installations and exhibits.
Industry Implications
1. Textile - Textile companies can create interactive exhibits to engage consumers and showcase their brand history.
2. Fashion - Fashion designers can collaborate with textile brands to create unique art pieces for exhibitions.
3. Art - Art galleries and museums can curate exhibits that highlight the contributions of artisans and fabric sellers.
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