The Triple Prep 3-in1-Protectant by eSalon is a premium hair product that's color-safe and beneficial for maximizing shine and cutting drying times in half. The stress-free styling product is designed to strengthen and soften hair, all the while providing protection for using heated styling tools up to 450 degrees.
The lightweight, heat-activated protectant spray is useful for taming frizz and calming stressed-out strands with an infusion of ingredients like chamomile extract and allantoin. While allantoin is a popular K-beauty product that's commonly found in skincare products for its ability to support smoothness and softness, the Triple Prep 3-in1-Protectant distinguishes itself by incorporating this popular skincare ingredient.
To make the most of the product, eSalon recommends using it on freshly towel-dried hair before blowouts, heat styling, or even air drying.
Image Credit: eSalon
Key Themes Behind This Trend
- Heat-activated Hair Products
- Opportunities for using heat-activated ingredients in hair products to reduce drying time and add shine.
- Multi-functional Hair Products
- Incorporating multiple benefits into a single hair product for time-saving and convenient styling.
- Skincare-inspired Hair Products
- Using popular skincare ingredients in hair products for added benefits and unique selling points.
Where This Applies
- Haircare Industry
- Developing innovative hair products that make use of time-saving and multi-functional benefits.
- Skincare Industry
- Exploring the potential crossover between skincare and haircare by incorporating skincare ingredients in hair products for added benefits.
- Beauty Technology Industry
- Investing in research and development of heat-activated technologies to enhance hair styling products.
