Roku is making 30 days of premium video available to the public, in order to encourage people to stay home during the COVID-19 outbreak. The company’s efforts are part of the Home Together initiative, where many streaming services are offering extended free trails. Some of the service providers involved in Home Together include Epix, Showtime, Hallmark, and A&E.
Users can access the free premium content through The Roku Channel, and many consumers may take advantage of the free offering and some of them may continue to use the Service after the free trial period. Overall offering the extended trail will help to keep people entertained while indoors and also it will help to promote the service.
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Key Themes Behind This Trend
- Extended Free Trials
- Roku is offering 30 days of premium video for free, sparking a trend of extended free trials in the streaming industry.
- Home Together Initiative
- The Home Together initiative, where streaming services like Roku are offering free content, highlights a trend of companies encouraging people to stay home during the COVID-19 outbreak.
- Continued Service Usage
- By offering free premium content, streaming services like Roku have the opportunity to convert trial users into paying customers and encourage continued usage of their platform.
Where This Applies
- Streaming Services
- Streaming services like Roku are capitalizing on the demand for at-home entertainment during the COVID-19 outbreak by offering extended free trials.
- Entertainment
- The extended free trials offered by streaming services like Roku provide disruptive innovation opportunities for the entertainment industry, as companies find new ways to engage and retain customers during social distancing.
- Technology
- The integration of free premium content into platforms like Roku presents disruptive innovation opportunities for the technology industry as companies explore new strategies to adapt to changing consumer behaviors and demands.
