The Praying Pre-Fall 2020 collection recently launched and the Los Angeles and New York-based fashion brand explores a wildly eclectic theme for the occasion. The label turns to pre-internet times as well as themes that are drawn from 18th century writer Samuel Johnson. His war epic 'Deerhunter' from the 70s nods to some subtle pop culture references as well.
The collection is spotlighted by new iterations of brand essentials including the 'Slightly Fatter NY/LA cap.' Additionally, the rest of the capsule is followed by workwear-inspired denim and midweight three dimensional embroidered fleece designs. The collection also shines a spotlight on the knit polo that is complete in vintage cream hues with a 'Father Figure' graphic and the three button enclosed placket.
Image Credit: Praying
What's Driving This Trend
- Eclectic Fashion
- Disruptive innovation opportunity: Introduce a personalized fashion platform that curates unique outfits from different eras and styles.
- Pre-internet Fashion
- Disruptive innovation opportunity: Develop a fashion line that embraces nostalgia and offers modern twists on clothing inspired by pre-internet times.
- Pop Culture References in Fashion
- Disruptive innovation opportunity: Create a fashion brand that seamlessly incorporates subtle pop culture references into its designs, appealing to nostalgic and contemporary consumers alike.
Who This Affects Most
- Fashion Retail
- Disruptive innovation opportunity: Integrate augmented reality (AR) technology into fashion retail experiences to allow customers to virtually try on eclectic outfits from different eras.
- Online Personal Styling
- Disruptive innovation opportunity: Launch an online personal styling service that matches customers with fashion experts who curate ensembles inspired by different historical periods and pop culture moments.
- Nostalgia-inspired Fashion
- Disruptive innovation opportunity: Establish a niche fashion brand that focuses on creating garments and accessories that evoke nostalgia for pre-internet times and incorporate elements of pop culture references.
