The Prada JWP Epicenter Project Puts Architecture on Your Chest

 - Oct 29, 2009   Updated: Jun 20 2011
References: wallpaper & highsnobiety
When I think architecture, blueprint and t-shirts, Prada doesn't necessarily jump to mind. However, the Prada JWP Epicenter is going to change all that with this new collection.

Based on the floor plans and frontages of the brand's stores around the world, the collection of souvenir t-shirts literally puts architecture on your chest. Check out more on the Prada JWP Epicenter collection at the link below.

Implications - One of the best ways a company can distinguish itself in a crowded marketplace is by adding radical elements of avant-garde design to a conventional product. By utilizing an unconventional design on a traditional product, the company shows a willingness to eschew standard practice in the name of originality.